Dale Earnhardt Jr.’s Daytona 500 Viral Ad Shows The Driver Really Loves Diet Mountain Dew

By: Josh Wolford - February 23, 2012

NASCAR is gearing up for the biggest race of the year, which also happens to be the first race of the year. The legendary Daytona 500 has been thrilling fans since 1959, and one the race’s most prominent participants loves Diet Mountain Dew so much that he’s willing to give up his car for it.

Well, he’s that overzealous in a new viral ad that’s being released today.

The ad won’t hit the airwaves until this weekend, close to the start of the big race. But it’s available online right now. A man squeals through his neighborhood in Dale Earnhardt Jr.’s #88 Diet Mountain Dew car. When he gets home, he has one hell of a story for his son:

Mountain Dew has been a sponsor of Dale Jr.’s #88 car since he joined Hendrick Motorsports in 2008. This year, he’ll be looking for his second Daytona 500 win.

“Diet Mountain Dew is off to a strong start in 2012, with solid growth and the news that we’ve passed the billion dollar sales milestone,” said Emily Silver, senior marketing manager, Diet Mountain Dew. “And, with Dale Earnhardt, Jr. on-board to help us spread the word about the great taste of Diet Mountain Dew, we only expect things to accelerate from here.”

Diet Mountain Dew is also announcing an online initiative called the Dew Crew. Fans can sign up at the Dew Crew site as well as participate on Facebook for a chance to win prizes and even get a chance to help make decisions for Earnhardt’s pit crew.

Mountain Dew, Dale Earnhardt Jr., and NASCAR are all getting some viral publicity out of this. But none of it matches one truck series driver who is racing this weekend with 2,600+ handles from his Twitter followers stuck to his truck.

Josh Wolford

About the Author

Josh WolfordJosh Wolford is a writer for WebProNews. He likes beer, Japanese food, and movies that make him feel weird afterward. Mostly beer. Follow him on Twitter: @joshgwolf Instagram: @joshgwolf Google+: Joshua Wolford StumbleUpon: joshgwolf

View all posts by Josh Wolford
  • http://nancee6b@frontiernet.net Nancy Markowski

    What wont ya Dew for the Mountain ?

  • Daniel Howell

    NASCAR Flag Descriptions give Instructions for Racing. There are Ten flags:

    The green flag indicates that the race has started or restarted.
    The yellow flag or caution flag indicates a hazard on the track.
    The red flag indicates that the race has been halted.
    The red flag with a yellow cross is shown to indicate pit road is closed.
    This will be shown at the entrance of pit road when the yellow flag is displayed.
    The white flag indicates one lap remaining in the race.
    The checkered flag indicates that a race or qualifying is over.
    The black flag indicates that a driver is being penalized.
    This may be due to a rules infraction or if a vehicle has sufficient
    mechanical damage that it is a hazard to other drivers.
    The black flag with a white cross indicates a driver is no longer being scored.
    The blue flag with a yellow stripe is shown to warn slow drivers of faster
    cars approaching. NASCAR uses the yellow diagonal stripe on the blue flag
    because the flag is usually displayed on top of the starter’s stand,
    and not at eye-level to the driver from the track.
    The blue flag is used to indicate an area on a road course where drivers should
    be careful due to slow or stopped cars or a partially blocked track.
    It is not used on ovals.
    The yellow and red flag indicates that there is debris on the track.
    This flag is only used on road courses.

    God’s Word The Bible gives us Ten Commandments which are Instructions for Living.
    We cannot have eternal life by keeping the Ten Commandments
    but by realizing we cannot keep them. We must realize we have been black flagged (sinned by lying, stealing, being angry [same as murder]), and we need the green flag of
    Salvation. God has a purpose for your life. Sin separates you from God, but Christ died for our sin. “…God is on one side and all the people on the other side,
    and Christ Jesus, Himself man, is between them to bring them together…” (1 Timothy 2:5)
    Will you take the checkered flag of purpose and make Jesus your Crew Chief (Boss) obey what He says?

  • Daniel Howell

    How to Qualify for NASCAR:
    In general, the starting order for races is determined by the best qualifying time (except for the Daytona 500, where only the top two are determined by qualifying times). All cars are brought into the pits, and one at a time they are allowed to enter the track and accelerate to race speed for a two lap qualifying run. Qualification begins as the car crosses the finish line for the first time, and the best single lap time is used as the qualifying time. Qualification on road courses is generally limited to one lap rather than two. The order in which the teams qualify was determined by a random draw before 2011, but is now based on practice speeds.
    The Daytona 500 has a unique qualifying process. A standard qualifying session is used to determine the front row (two cars). All remaining qualifiers are separated into two qualification races (the Gatorade Duels), whose finishing order is then used to determine the starting grid for the main race. The top 35 rule remains in effect and is applied after the Gatorade Duel races.
    How to Qualify for HEAVEN:
    You can believe in Jesus and be qualified for eternal life by: Admitting you have sinned (lied, stolen, been angry [same as murder], lusted [same as adultery], blasphemed [taken God‘s Name in vain]) ; Believing Jesus died for you in your place; and Confessing Jesus is LORD [Boss].
    Being strengthened with all power according to his glorious might so that you may have great endurance and patience, and giving joyful thanks to the Father, who has qualified you to share in the inheritance of his holy people in the kingdom of light. For he has rescued us from the dominion of darkness and brought us into the kingdom of the Son he loves… (Colossians 1:11-13)