Cyber Monday Traffic Up 26 Percent
U. S. traffic on Cyber Monday increased 26 percent compared to 2006, according to Hitwise. This is the third consecutive year there has been an increase on the Monday after Thanksgiving.
Traffic to the Hitwise 100 Retail Index, which consists of the top 100 retail Web sites, received 5.07 percent of all U.S. visits on November 26, 2007 representing an increase of 26 percent versus November 27, 2006, which received 4.02 percent of visits.
"Following a strong holiday weekend, consumers continued to shop online on Cyber Monday, increasing visits to retail sites from last year," said Heather Dougherty, director of research, Hitwise.
"Traffic to the electronics and video games categories experienced the strongest growth as shoppers searched for products such as GPS navigation systems and Nintendo Wii consoles."
Amazon.com was the most visited retail Web site for the third year in a row on Cyber Monday receiving 10 percent of visits among the top 100 retail Web sites. Walmart.com and Target.com were the second and third most visited Web sites respectively, followed by BestBuy.com and CircuitCity.com.
Traffic to CyberMonday.com rose 55 percent on Cyber Monday compared to 2006. Traffic to Comparison Shopping Web sites increased 47 percent compared to 2006, and multiple retail categories saw an increase in online traffic on Cyber Monday with appliances and electronics up 47 percent compared to 2006. Other categories that had an increase in traffic include video and games up 40 percent, apparel and accessories rose 22 percent followed by toys and hobbies up 16 percent.
The Hitwise U.S. Retail 100 Index chart shows that visits to the Web sites within the Index were up 43 percent for the week ending November 24, 2007 compared to last week (November 17,2007). U.S. traffic is up 15 percent compared to the same week last year (November 25, 2006).
Walmart.com had the top spot as the most visited Web site within the Index last week, receiving 11 percent of U.S. visits. Amazon.com received the second-most visits with nine percent. CircuitCity.com was the biggest gainer for the week, with its Web site traffic increasing 94 percent compared to the previous week.
The Nintendo Wii and iPod were the most popular product search terms driving visits to Shopping and Classifieds Web sites for the week ending November 24,2007. The terms "wii’, "nintendo wii", and "ipod" were the most popular product searches.