Priceline has put out a new ad in which The Big Bang Theory's Kaley Cuoco joins longtime Priceline spokesman William Shatner as his daughter.
The ad is titled: Priceline Shocker: The Negotiatior's Secret Daughter Revealed". The company uploaded it to YouTube for your viewing pleasure.
"The Negotiator harbors many secrets, and this is just one of them," said Shatner. "It's another layer to the enigma of The Negotiator that shows us there are many different ways to find great hotel deals. And, as in life, there is something new he can learn from a younger perspective."
"It's definitely exciting working with Bill, and being part of a campaign and a brand that I've pretty much grown up with," said Cuoco. "He has single-handedly built the Priceline Negotiator into a pop culture icon. I think there's a lot of overlap in our fans, who will appreciate seeing us together as a father and daughter team. And who wouldn't want to be William Shatner's daughter?"
The campaign is set to begin running on January 14.
This week, Priceline reportedly gained FTC approval for its acquisition of Kayak.