Cuban: NBA Makes Money with Twitter

    March 30, 2009
    Chris Crum

We’re hearing more and more about companies and organizations making better use of Twitter as a revenue driver than Twitter itself. As far as entrepreneur and Dallas Mavericks owner Mark Cuban is concerned, the NBA is one of those organizations.

Cuban has been fined $25,000 by the NBA for tweeting about the refs. Fanhouse has all the details, but long story short, Cuban used the popular social network to vent his frustrations about a certain officiating crew, was fined for it, and has Tweeted about the incident since.

Mark Cuban Tweets

Mark Cuban Tweets

"Of course, the Twitter issue raises an interesting debate about whether or not Cuban should be allowed to discuss the referees in a place like social media or on a blog (obviously, speaking directly to a group of media members won’t cut it, but at what point do we start considering this a First Amendment issue?)", says Fanhouse’s Will Brinson.

Brinson makes a good point. His tweets were just as public as a press conference though (especially considering that the press often goes to Twitter for stories), if not more so. If he just wanted to make mention of the incident to friends, perhaps direct messages would have been the way to go.

The whole thing is just another instance of the " think before you tweet " concept. Cuban may have had an error in judgment, though the tone of his Tweeting hasn’t suggested that he sees the fine as too hard a hit.