Could Facebook Be Bigger Than Google?

    March 18, 2009
    Chris Crum

WebProNews recently discussed how Facebook is driving more traffic than Google to some sites. We also looked at a comparison of unique visitors between the two Internet powerhouses and the gap is getting narrower.

Henry Blodget is referring to some data from analsyst Ross Sandler of RBC who illustrates that Facebook is even driving 19% of Google sessions (up from 9% a year ago). Now that’s some interesting stuff.

Sandler even went as far as to say that Facebook will surpass Google in size by 2011-2012. Blodget notes that he thinks Facebook’s growth will slow more rapidly, but it’s a fascinating prospect.

Facebook is not killing Google. Clearly the two offer very different ranges of products, and while there may be some overlap, people are not going to stop using Google for search (or many other things) anytime soon. I’m pretty confident in that.

Still, just the idea of another web property being bigger than Google is kind of mindblowing after all this time of Google dominance. It’s not happened yet, so let’s not get too ahead of ourselves, but you can pretty much guarantee that industry analysts will be keeping a close eye on the situation.