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Could Facebook Be Bigger Than Google?

Analyst Thinks In 2 or 3 Years Time

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WebProNews recently discussed how Facebook is driving more traffic than Google to some sites. We also looked at a comparison of unique visitors between the two Internet powerhouses and the gap is getting narrower.

Henry Blodget is referring to some data from analsyst Ross Sandler of RBC who illustrates that Facebook is even driving 19% of Google sessions (up from 9% a year ago). Now that’s some interesting stuff.

Sandler even went as far as to say that Facebook will surpass Google in size by 2011-2012. Blodget notes that he thinks Facebook’s growth will slow more rapidly, but it’s a fascinating prospect.

Facebook is not killing Google. Clearly the two offer very different ranges of products, and while there may be some overlap, people are not going to stop using Google for search (or many other things) anytime soon. I’m pretty confident in that.

Still, just the idea of another web property being bigger than Google is kind of mindblowing after all this time of Google dominance. It’s not happened yet, so let’s not get too ahead of ourselves, but you can pretty much guarantee that industry analysts will be keeping a close eye on the situation.

Could Facebook Be Bigger Than Google?


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  • http://www.gutzmarketingblog.com Holly Powell

    and from one article i read that facebook has dethroned yahoo as the attention king. but i totally agree your point that facebook is not killing google. There still lies differences between the two. Let us just use facebook and google for the benefit our self or our business.

  • http://www.kolamrenang.co.cc Guest

    It could be, we could see now

  • http://www.antidote.com.sg Alan

    The potential of a social network surpassing the search giant? These are very exciting signs suggesting that marketing on the Internet will be a totally different ballgame.

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