Corporate Podcasting

    January 20, 2005

There have been reports about it before, but mostly from a marketing perspective.

Now Perfect Path tells us about an official corporate podcast for the American Association of Petroleum Geologists.

In a comment at Perfect Path, the podcaster Gerald Buckley says he “…believes there are several applications waiting out there for enterprising folk to prove out and profit from”.

As I have said before, I’m not convinced. Yet. But Gerald’s format (3 minutes) is a smart move. I have done quite a lot of internal communication with audio. Podcasting wasn’t an alternative, so we “published” the program via phone. The employees called a number and listened.

We quickly learned that time is crucial. 3-4 minutes was ok for news broadcasts. 10 minutes could work in very special situations. But never more than that.

Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging.

Visit Fredrik Wacka’s blog: CorporateBlogging.Info.