Corporate Image in the Age of Social Technologies
Every company is a media company now – so sayeth Richard Edelman during his presentation.
His presentation is on how PR is changing, and how we need to change with it. For those basic rules, he points out:
- Depth of content
- Updating as you learn
- Journalistic level of accuracy
Okay, it has been an interesting speech. While I don’t agree with all the hires for the ME2Revolution, Edelman (the man and the firm) has pushed the boundary much, much more than any other agency out there. During my round of interviews with both PR firms and start-ups, I was often asked which agencies get it, and I would say three firms immediately: Edelman, MWW and MS&L. While Edelman gets a lot of the press out there (it’s the good stuff you don’t hear about, just the Walmart crap), the people at MS&L and MWW have done great stuff.
And, well, when you do good work, it’s in the background. You should not know about the campaigns (despite claims of transparency and full disclosure, a good campaign is integrated and smooth, and about getting information out to the right audiences).
Embrace the issues, adopt to the new reality – it’s about coming together and trust.