Corporate Fan Blogs
That’s a nice, and immediately understandable, phrase: Corporate Fan Blogs. Halley Suitt writes about them in Worthwhile …
Mishandling the blogging relationship with your biggest fans — whether you ever desired to be in such a relationship or not — will give companies a big black eye if not done properly. It’s a fine line to walk.
There could of course be problems with corporate fan blogs, such as journalists misunderstanding them…, but in general it’s word-of-mouth by the book. The best thing a company could hope for, even if there should be some critical views expressed.
Read: Corporate Blogging Redux
Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging.
Visit Fredrik Wacka’s blog: CorporateBlogging.Info.