Corporate Fan Blogs

    May 2, 2005

That’s a nice, and immediately understandable, phrase: Corporate Fan Blogs. Halley Suitt writes about them in Worthwhile …

Mishandling the blogging relationship with your biggest fans — whether you ever desired to be in such a relationship or not — will give companies a big black eye if not done properly. It’s a fine line to walk.

There could of course be problems with corporate fan blogs, such as journalists misunderstanding them…, but in general it’s word-of-mouth by the book. The best thing a company could hope for, even if there should be some critical views expressed.

Read: Corporate Blogging Redux

Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging.

Visit Fredrik Wacka’s blog: CorporateBlogging.Info.