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Lee Gomes of the WSJ uncovers how some web site owners undertake the task of adding unique content to help with their search engine rankings.

He posed as a freelance copywriter and was asked to “create” new content from existing copy.

My job, it became clear, was to make enough small changes to the text for Whirlywinds to be able to pass it off to search engines as his own. Which is, in fact, what most of the “original content” on these sites turns out to be: cut-and-paste jobs with superficial modifications.

Is today national “Cut and Paste” day? :-)

Hat-tip Barry.

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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

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