Conversion Improvement Resources

    April 5, 2007

While looking for information on PPC management, I’ve found an interesting number of resources about improving conversions.

While many of these are focused on the PPC market, the organic SEO’s like myself ignore these at our peril.

and check out these criteria for instilling credibility, librarian style:

One of the biggests points I’ve found for converting traffic better is to have a contact form on each page I wish to draw leads from.

Seth Godin pointed out a long time ago that you need to show users a very obvious banana – and there are few bananas offering as immediate a call to action as a contact form.

Good for B2B lead generation, not so for B2C direct sales, though.