Conversation w/ Eric Mattson At MarketingMonger

    May 18, 2006

Eric Mattson of MarketingMonger is on a mission to have 1,000 conversations with marketers, and to present them all as podcasts.

Eric writes:

“For the 20th podcast in my project, I connected with Chris Carfi of Cerado.

I first ran across Chris’s blog when he published his original Social Customer Manifesto.

Then I heard interesting things about Cerado’s Haystack social networking software for businesses.

So I was excited to get a chance to talk with Chris about his social customer philosophy, his entrepreneurial efforts with Cerado, Haystack’s success to date and more.”

A link to his summary of the call here, and have a listen to the mp3 file here.

Thanks for the invitation, Eric!

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Christopher Carfi, CEO and co-founder of Cerado, looks at sales, marketing, and the business experience from the customers point of view. He currently is focused on understanding how emerging social technologies such as blogs, wikis, and social networking are enabling the creation of new types of customer-driven communities. He is the author of the Social Customer Manifesto weblog, and has been occasionally told that he drives and snowboards just a little too quickly.