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Convenient Maxims

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A quick observation:

“Markets are conversations.”

“Public Relations is about relationships.”

Two maxims PR and marketing folks seem to largely agree on? Yes. Two maxims companies can always act on? No.

Why? Time.

Conversational marketing and *real* relationship building efforts require an incredible investment of time. Now more than ever actually, when you consider audience fragmentation rates, a surplus of information and a scarcity of attention, all of which simply means companies have to be very serious and very committed — both from a resource standpoint and a financial one — to support these maxims.

Sadly, more often than not, I think these are maxims of convenience when time allows.

Also Read:

Relationships as a PR Goal (Shel Holtz)

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Mike Manuel is the founder of the award winning Media Guerrilla blog. Media Guerrilla is an insiders take on the practice of technology public relations with a focus on the issues, tactics and trends that are specific to the tech industry.

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