Controversial VW Ad Gets Plenty Of Views, Plenty Of Buzz

    February 4, 2013
    Chris Crum

A particular Volkswagen ad that aired during the Super Bowl brought a fair amount of controversy with it. The ad, called “Get in. Get Happy.” features a guy from Minnesota going around his office and talking with a Jamaican accent, and ultimately getting his co-workers to do the same once they ride in a Volkswagen with him.

Some think the ad was racist. Many others don’t. Either way, the ad has gotten a lot of people talking, and a lot of people seem to have liked it. It even has over 8.5 million views on YouTube.

Plenty have taken to Twitter to share their thoughts on the ad:

Jamaican beer company even appears to be utilizing the buzz from the ad to serve promoted tweets on the Twitter search query “vw ad”:

Red Stripe Tweet

Volkswagen itself tweeted a link to a press release from Minna Press, which says:

The new Volkswagen ad for the 2013 Super Bowl game garners a host of mixed reactions worldwide. “The ad shows a worker from Minnesota trying to cheer up co-workers in an accent often associated with Jamaicans, because he has been made so happy by his Volkswagen,” the Associated Press explains.

According to George Meikle, author of the book, In Praise of Jamaica, “the ad may be considered racist by some people … but us Germaicans say, “come to Jamaica and feel alright.” He states: “Volkswagen makes an astute observation that we Jamaicans radiate happiness no matter our circumstances, which is the point of the ad.”

Meikle adds, “we may speak funny but we can laugh at ourselves. Our book, In Praise of Jamaica tells the intriguing story about the wonders, heroes and achievements of Jamaicans.”

Volkswagen has a history of viral success. Many still recall the kid in the Darth Vader mask from previous years’ ads.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.