Contrafilm, KushTV Partner

Writers' strike pushes original content online

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[ Business]

Conan, Jay Leno, and Jimmy Kimmel have all announced their intention to return to late night television, and in light of this, the writers’ strike isn’t looking very healthy.  Still, the dispute may not be settled in the near future, and so production company Contrafilm has partnered with KushTV, a high definition video site.

Many have wondered how the strike would affect the proliferation of online content, and in this case, the connection couldn’t be clearer; a release states, "Contrafilm is not taking any chances."  KushTV.com (and its mobile and digital arms) will be used to distribute fresh content from new writers, actors, and directors.

Past Contrafilm productions include "Requiem for a Dream" and "The Exorcism of Emily Rose," so there may be quite a lot to look forward to in that respect.  The business aspects of the deal also seem solid – the Los Angeles Times reports, "After ContraFilm recovers its costs, it will split any additional advertising and other proceeds with those who created the material."

Production and release dates have not been made known, so it may be some time before we see anything come of this development.  KushTV and Contrafilm appear to have made a smart move, though; even if the writers’ strike is quickly resolved, online content is becoming increasingly popular and profitable.

Contrafilm, KushTV Partner
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