Content Strategy at Online Revealed Canada
The travel industry up north gets the wake up call.
The Canadian Tourism Council took the bull by the horns and put together an excellent two day conference on Internet marketing and online PR – Onine Revealed Canada.
Comments I heard after the first day:
I had no idea!
We have a lot of work to do
I knew I should be doing this but now I have direction
Yesterday’s sessions had a lot of stats on how big the online travel industry really is. And a strong focus on the need for generating, distributing and syndicating great content.
I heard the words content strategy again and again. Music to my ears of course.
Today I am doing a two hour workshop on how to create and publish RSS feeds.
Hats off to Alicia and Patricia – A Couple of Chicks -for their role in organizing the conference
Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of
technology in marketing and PR so business can stay in touch with
their rapidly moving audiences.