Content Marketing Infographic Looks At “Heart Of Online Success”

    February 20, 2012
    Chris Crum

Content+ put together the following infographic breaking down “the anatomy of content marketing,” which it calls the “heart of online success”. It draws on data from a variety of sources as cited at the bottom.

Some interesting stats it lays out:

– Word of mouth is the primary factor behind up to 50% of buying decisions
– Blogs on company sites result in 55% more visitors
– Companies with blogs get 97% more inbound links than others
– 37% of marketers say blogs are the most valuable content type for marketing

That’s just a few.

The anatomy of content marketing - the heart of online success


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.