Consumers Would Buy A Google Or Yahoo Mobile

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While there have been rumors of Google or Yahoo launching a mobile device, a majority of U.S. consumers would be interested in owning such devices according to a survey from The EQUS Group.

Fifty-five percent of participants said they would be willing to buy a Google or Yahoo branded mobile device, and just 21 percent said they would not. Twenty-three percent said they were undecided.

One area the survey did not address is which brand of mobile device consumers would prefer to own Google or Yahoo? That would be an interesting piece of information to examine.

Al Nazareli, CEO of The EQUS Group, notes: "In addition to these findings, we also found that 69% of consumers currently use mobile search tools on their mobile phones.

"Because search functionality is so highly utilized by mobile phone users, Google and Yahoo! are uniquely well-positioned to enter the mobile device market and may have an advantage over other consumer brands looking to enter the space."


Consumers Would Buy A Google Or Yahoo Mobile
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  • JH

    Without adequate context this is just buzz:
    At what price point would users buy a Google or Yahoo device?
    Would they really pay a full, unsubsidized price for a device?
    If not, would they accept similar contract constraints as carriers require?

    Perhaps the EQUS survey covered this, but I haven’t seen it reported and can’t find it at their site. Without it, take this with a very large salt pill…

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