Quantcast

Hitwise Announces Hitwise Dashboards

Get the WebProNews Newsletter:
[ Business]

Hitwise announces today their newest product: Hitwise Dashboards, “a new interactive report that enables marketers to review customized competitive intelligence information from a single page in the Hitwise interface.” These reports feature current information on marketers’ most important metrics.

The competitive reports include up-to-date information on:

  • The relative market share of their brand within [an] industry online
  • The sources of traffic among competitors’ sites
  • The percentage of traffic from affiliate partners
  • The brands and products that are top of mind among consumers
  • Demographic data and Lifestyle segmentation data

Last week, Hitwise announced the “Hitwise to Go” product to deliver online consumer usage information for journalists and academics via RSS. These announcements come less than a month after Hitwise was acquired by Experian for their Marketing Solutions business.

Comments

Tag:

Hitwise Announces Hitwise Dashboards
Comments Off
About Jordan McCollum
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. WebProNews Writer
Top Rated White Papers and Resources

Comments are closed.