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Conflicting Report Shows Google Sinking, Yahoo! Rising

Experian Marketing is also showing Yahoo! ahead of Bing

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Conflicting Report Shows Google Sinking, Yahoo! Rising
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Earlier today, comScore numbers were leaked showing that both Google and Bing were rising slightly in market share at the combined expense of Yahoo! Now, Experian Marketing Services, a different digital information marketer, has released April search engine market share numbers that contradict that notion.

Experian has Google actually losing 3.4 % of the search market share over the course the past year. They put Google currently at 64.4% of the market. Bing and Yahoo!, on the other hand, have improved numbers over the comScore report, with a combined 30% market share as of April 2012. Bing is up 2% with a 14.3% market share and Yahoo! is up 1.1% with 15.7% of the search market.

Experian's April 2012 search market-share numbers

It’s hard to know which report to trust in this situation. Both have year-long trends going in different directions, meaning either their data sets or their methods of parsing that data differ. Though the comScore report has not been officially released yet, the Experian data is based on a sample of 10 million U.S. internet users, and is for web searches only – meaning they are missing mobile searches, which have become a sizable chunk of Google’s searches. Also, the fact the Experian has Yahoo! with a higher individual share of searches than Bing is, intuitively, odd. Either way, it’s clear that Google has more than double Bing’s and Yahoo!’s market share combined. That means Bing is in for a long, hard battle if it hopes to take down Google with the new Bing layout it announced yesterday.

What do you think? Has Google sprung a leak or is Yahoo! sunk? Will the new Bing make a difference in the numbers this time next year? Leave a comment below and let us know.

Conflicting Report Shows Google Sinking, Yahoo! Rising


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  • Jeff

    Have you seen the new serp’s on google since the Penguin Update?! Very low quality sites and the serp’s are loaded w/yahoo answers and yahoo voices.

    Retailers don’t really show up.

    • http://www.pugetseo.com Puget SEO

      Totally agree with Jeff. Seems like Google is very lost and floundering. Matt Cutts should be spending more time addressing these issues opposed to making videos defending all of the mistakes Google is currently making. Will be interesting to see what happens when the new Bing rolls out. Great timing for Bing if they do it right. Also, good timing for Facebook’s IPO later next week – especially if search is truly part of their plan.

  • http://willbrett.com Will Brett

    Discover the new and improved Yahoo. YahooMLS was discovered by a Texas entrepreneur and kept secret until now; he is about to retire. You will read all about it on the worldwide web soon. YahooMLS has the potential to help Yahoo blow away the competition!

    • http://willbrett.com Will Brett

      Be sure you search for YahooMLS with Yahoo Search. Otherwise, you might not find the brand new listing that is coming your way soon!

  • David Manning

    Google has become more and more user UNfriendly and I’d love to use a simpler but best at search engine like G used to be. Google wants to do panda/penguin/whatever updates every other day, but the resulting “dance” that occurs everytime doesn’t just punish those evil SEO’ers but the very users google claims it’s trying to give a better “user experience” to. I mean, do I want to keep getting junk results every other month because G is yet again trying to manipulate everything to its advantage? As in selling more adwords ads.

  • http://www.thriftywholesaler.com Fred

    Google is sitting on its throne no other search engine can dethrone google. Yahoo and bing can combine all they want google will still be the leader in search engines.

  • http://www.mindmagic123.com Holistic Hypnosis & Hypnotherapy – Los Angeles

    As a small, (one person), businessperson this is all very frustrating.
    Having to spend so much time working on my website in order to keep up with Google’s updates is becoming too onerous. All this after having to learn SEO for several years. Bah!
    Holistic Hypnosis & Hypnotherapy Los Angeles

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