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comScore’s US Consumer Activity Analysis

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[ Business]
comScore, Inc. (NASDAQ: SCOR), today released its monthly analysis of U.S. consumer activity at top online properties for December 2007 from the comScore Media Metrix service.

Yahoo! Sites continued its reign as the top U.S. Web property in December with nearly 137 million visitors, followed by Google Sites (133 million visitors) and Microsoft Sites (120 million visitors). Apple Inc., which benefited from interest in popular holiday gifts like the iPod and iPhone, moved up one spot to capture position 10 with 47.7 million visitors. Holiday shopping also lifted Sears Sites, which jumped 10 spots to number 21, Best Buy Sites, which rose 5 spots to 22, and JCPenney Sites, gaining 5 spots to position 40. NBC Universal, iVillage.com: The Womens Network, and Weatherbug Property all entered the rankings this month capturing positions 48, 49, and 50, respectively.

comScore Top 50 Properties (U.S.) 
December 2007 
Total U.S. – Home, Work and University Locations 
Unique Visitors (000) 
Source: comScore Media Metrix 
Rank Property Unique Visitors (000)
  Total Internet : Total Audience 183,619
1 Yahoo! Sites 136,634
2 Google Sites 132,954
3 Microsoft Sites 120,034
4 Time Warner Network 119,545
5 Fox Interactive Media 81,847
6 eBay 79,892
7 Amazon Sites 65,205
8 Wikipedia Sites 51,851
9 Ask Network 49,509
10 Apple Inc. 47,724
11 New York Times Digital 44,362
12 Wal-Mart 44,341
13 Viacom Digital 43,109
14 Target Corporation 42,634
15 Weather Channel, The 40,663
16 CNET Networks 35,773
17 Facebook.com 34,658
18 Adobe Sites 30,798
19 AT&T, Inc. 30,212
20 Verizon Communications Corporation 28,656
21 Sears Sites 27,203
22 Best Buy Sites 27,067
23 Gorilla Nation 26,642
24 Shopzilla.com Sites 26,524
25 Comcast Corporation 26,445
26 Disney Online 26,167
27 CBS Corporation 25,083
28 Glam Media 25,028
29 CRAIGSLIST.ORG 24,468
30 Yellowpages.com Network 24,453
31 Bank of America 23,771
32 Superpages.com Network 23,448
33 Monster Worldwide 22,565
34 Real.com Network 20,988
35 ESPN 20,667
36 E.W. Scripps 20,207
37 Gannett Sites 20,163
38 United Online, Inc 19,617
39 Circuit City Stores, Inc. 18,751
40 JCPenney Sites 18,729
41 Expedia Inc 18,702
42 NFL Internet Group 18,557
43 Lycos Sites 18,427
44 UPS Sites 18,314
45 AmericanGreetings Property 18,102
46 Photobucket.com LLC 18,060
47 ARTISTdirect Network 17,729
48 NBC Universal 17,309
49 iVillage.com: The Womens Network 17,234
50 Weatherbug Property 17,077

 

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comScore’s US Consumer Activity Analysis
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About Manoj Jasra
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. WebProNews Writer


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