ComScore, Semdirector Partner For Marketing Deal
comScore and SEMDirector said today that they have entered into a joint marketing initiative to offer a new set of analytic solutions for managing large paid and organic search advertising programs.
SEMDirector will use comScore’s qSearch data to measure search activity and provide analysis to the search advertising market. SEMDirector will use comScore’s data to enhance its marketing platform.
"SEMDirector’s innovative, software-based delivery platform for managing large scale paid and organic search campaigns is a great complement to the deep understanding comScore has amassed on the trends and performance of search marketing globally," said James Lamberti, SVP at comScore.
"Through SEMDirector, search advertisers can take advantage of qSearch information in the context of their day-to-day business decisions, as managed within the SEMDirector: Marketing Action Platform."
The two companies plan to co-sell each other’s solution to their customer base.
SEMDirector offers automated software for managing search marketing, pay-per-click advertising and organic search optimization of Web pages.
"The rich data available within comScore qSearch and our deep understanding of analytics and strategy in paid and organic search programs for large advertisers allow us to greatly improve the knowledge our clients can utilize to gain sustainable competitive advantage in search," commented Russ Mann, CEO of SEMDirector.