ComScore Ready To Weigh Its Metrics

By grouping Internet users into categories based on their amount of Web usage, comScore thinks it can help advertisers balance out their ad delivery.

ComScore Ready To Weigh Its Metrics

Time matters most under the revised system comScore plans to use to categorize Web surfers.

The Financial Times said comScore wants to help advertisers reach the broader Internet audience better. The smaller segment of active users sees a lot of ads, while advertisers miss the less active ones.

“The shape of the internet audience is a downward slope with a long tail of light users. If you