comScore: Google, Not Yahoo, Now Top Destination

    May 15, 2008

As Google trounced Yahoo in various fields, fans of the second company could always point out that its sites received more U.S. traffic overall.  New comScore stats show that this is no longer true.

In April, 140.6 million Americans visited Yahoo’s properties, and 141.1 million stopped by Google’s, according to the research company.  Microsoft, if it matters, saw closer to 121 million visitors.

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 comScore Puts Google On Top

But even as it sits in third place, Microsoft’s probably having a laugh over all this; comScore’s news puts Yahoo in a significantly weaker position as Carl Icahn does his thing.  Since Google achieved a higher year-over-year growth rate – 18 percent versus seven – it doesn’t look like Yahoo is liable to take back the top spot on its own.

For Yahoo’s supporters, here’s the one encouraging point: Nathania Johnson reports, "Yahoo does still lead in page views, meaning either people are returning or are more engaged in Yahoo content.  Yahoo had 33.6 billion page views while Google saw 28.7 billion page views."

Oh, and Yahoo should still have the lead in photo-sharing with Flickr, whereas Google is shutting down its Hello product.