comScore Gives Twitter Traffic Victory Over MySpace
Although it obviously took a little while for anyone to notice, it looks like August will go down as a very important period in Twitter’s history. comScore has determined that Twitter passed MySpace in terms of unique visitors last month.
In one sense, the changeup wasn’t a huge deal: Twitter just saw 96 million visitors versus MySpace’s 95 million. But the switch looks permanent, considering that, on a year-over-year basis, Twitter’s visitor count increased 76 percent while MySpace’s fell 17 percent.
Amir Efrati also noted, "Twitter is expected to gain visitors from a redesign of Twitter.com launched two weeks ago, which made the site more like Facebook’s and could draw in users who access Twitter through third-party applications such as TweetDeck."
This should make advertisers and businesspeople who still haven’t come to respect Twitter think twice, perhaps devoting a little bit of time and money to the site as a result.
Let’s just hope appearances of the fail whale are kept to a minimum as all of this moves forward.