ComScore Bakes Cookie Deletion Study

Get the WebProNews Newsletter:
[ Business]

A controversial white paper on the impact of cookie deletion and the effectiveness of the analytics that depend on them has been made public.

The comScore study contends that without appropriate adjustments, audience reports for websites could be inflated as much as two and a half times the actual number.

ComScore analyzed the first-party

ComScore Bakes Cookie Deletion Study
Comments Off
Top Rated White Papers and Resources

Comments are closed.