Compete Puts Overall Searches, Google Higher
According to new numbers from Compete, the search engines were busier than ever in November – Americans made a record 8.1 billion queries. Also – you guessed it – Google’s market share went up.
Google’s share reached 68.9 percent, which puts the company on track to pass 70 as a sort of holiday gift to itself. Yahoo, meanwhile, is probably shopping for pink slips – its share slipped 3.1 percent from the previous month (and 10 percent from the previous year) to hit 17.4 percent.
Ask did all right, losing just a tenth of a percent point from its October standing – it’s now at 3.9 percent. MSN/Live was the one major engine (other than Google) to come out of November in better shape than it entered, though – it gained 0.7 percent in a month-to-month comparison, landing at 9.2 percent overall, according to Compete.
Hitwise didn’t see that gain in Microsoft’s numbers, but all of the statistics are pretty much in agreement, otherwise. Also, if you’re in the mood for a little poetry, David Utter presented Hitwise’s stats in a significantly more entertaining manner.