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Comparing Smartphone Market Share by Operating System

Also Browsing Mobile Web Sites vs HTML Sites

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AdMob has released its Mobile Metrics report for April, which compares market share of smartphones by operating system to market share of mobile web and application usage. The report also compares smartphone browsing of mobile web sites to smartphone browsing of HTML sites.

The firm determined that smartphones accounted for nearly 3 times more usage than their relative market share. With regards to usage of mobile sites and HTML sites on mobile devices, AdMob found relative usage of both to be highest on Apple and Android devices. 

April Worldwide Smartphone Share

"The emergence of devices such as the iPhone and HTC Dream (G1) that deliver truly compelling Internet experiences has generated discussion of which Web consumers will use on mobile – mobile Web sites or HTML sites," says AdMob.

Other interesting findings from the report include:

- The iPhone OS had 8% of the smartphone market, but generated 43% of mobile Web requests and 65 percent of HTML usage.

- The Android OS share of the smartphone market was less than 1%, but generated 3% of mobile Web requests and 9% of HTML usage.

- The Symbian OS had 52% of the smartphone market, but generated only 36% of mobile Web usage and 7% of HTML usage. 

- Usage of mobile Web sites greatly out paces usage of HTML sites on smartphones running the Symbian and RIM Operating System (OS).

- 24% of US requests were made over a Wi-Fi network. The top five Wi-Fi devices in terms of usage were the iPhone, iPod touch, Sony PSP, HTC Dream (G1), and HTC Dash.

AdMob’s report relied on research from Gartner and ad requests from its own network of mobile websites and apps, which include 7,000 sites and 1,600 apps.

Comparing Smartphone Market Share by Operating System


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  • http://www.spillcontainment.com Ultra

    These numbers are staggering. If anyone questions what’s driving iPhone popularity, no, it’s not just the Apps, it’s the browsing experience.

    None of the competitors have near the Web experience that the iPhone offers.

    Wake up RIM, et. al., it’s about the mobile web!

    • http://twitter.com/kwonyh YH Kwon

      i totally agree on this regarding the superb browser experience with iPod touch as i use every day.

  • Frenkie

    ha ha ha

    Are you really thinking that those numbers are reall.

    70 million sold Palm, 30 million Blackberry, 20 million Windows Mobile, and the 10 million sold IPhones beat all of these!!!!! RIGHT????

    I was working on a statistics system lately, and the problem is that almost none of these devices reports that is a mobile device, Windows Mobile reports itself as WinXP, and the other ones except the IPhone are going under “Unknown” or “Other”.

    So you must be out of mind to trust these numbers. The reality is totally different.

  • Guest

    I wouldn’t be surprised at all if the mobile data prices are inhibiting mobile web use on OS’s that aren’t the iPhone OS. Mostly all iPhone tariffs come with data included whereas you may be paying through the nose for data on a tariff with a symbian or windows mobile OS.

  • Suspect

    I’d have to agree with Yeah. My Windows Mobile fakes itself too. Any with a 800×480 screen I don’t really need to browser mobile sites as I can read any web page.

    I looked at the admob site and it clicked why they reported figures like this….

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