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Comparing AdSense and Yahoos Publisher Network

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Jen has a very interesting post comparing Adsense and Yahoo’s Publisher Network ads on her Women’s Finance blog.

It’s well worth a read as it reveals that both YPN and Adsense have some clear advantages over one another.

If it’s high click values that you’re after it seems that YPN is your best bet – however if it’s CTR, ePCM or ad relevancy you’ll probably lean toward Adsense. Of course it’s very early days for YPN – without a doubt they’ll be working on issues of relevancy and CTR – if they can it could be well worth the switch when they come out of beta.

Check out her full post for all the details.

In related news – I’ve noticed that in the last few days quite a few bloggers have been accepted into the YPN beta test. It looks like they’ve opened things up to a second round of testers which is a sign that it is a step closer to full release. Still no non North American testers though as far as I can see.

Darren Rowse is the founder of ProBlogger.net, a blog about the many ways of adding an income stream to blogs.

Darren owns and writes a variety of blogs including Digital Photography Blog and Camera Phone
Zone
. He is also a co-founder of the Breaking News Blog Collective.

Comparing AdSense and Yahoos Publisher Network
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