Company Blogs Most Valued Social Media Tool

75% cite usefulness

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Among all the social media tools that are available to companies, blogs top the list when it comes to lead generation according to a new survey from HubSpot.

The survey "The State of Inbound Marketing" asked 167 executives and business owners about their marketing strategies.

Company Blogs Most Valued Social Media Tool

Respondents said that blogging is currently viewed as the most important lead generation channel as compared to other social media, with 75 percent of those that have tried blogging saying it is "useful" or better.

Other social media that is considered useful or better includes StumbleUpon (55%), YouTube (52%), Facebook (48%), Delicious (47%) and Digg (47%). MySpace was thought as being the least useful (22%).

With millions of blogs on the Internet, businesses are using them to offer compelling content to their customers. Nearly half (48%) of survey respondents say they publish a company blog. More than  of these company blogs publish content at least weekly. This reveals that many corporate bloggers are committing to publishing content at a reasonable consistent rate.

Corporate blogging does face challenges. Respondents said their biggest frustration with blogging was "time."

"We believe as companies understand the effect blogs are having on sales leads, they will dedicate greater amounts of staff resources to blogging, helping to alleviate such problems," the report concluded.


Company Blogs Most Valued Social Media Tool
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  • Joanne Zimakas

    I just finished transcribing all the interviews for The Social Media Bible, co-authored by Mr. Lon Safko, www.TheSocialMediaBible.com . I became part of the team virtually; I am a virtual transcriptionist. I only mention this as a testament to the power of social media, or as I like to call this combo, Social Media

    • http://www.roomfurniturechina.com wholesale bedroom furniture

      Now that the trend is to build an all-in-one device, it’s pretty strange to see that they decided to build a social media thing that’s not a phone… i’m sure they can build all those apps for an iPhone …. or any other smart phone. Now the customers will decide, let’s wait and see how they react…

  • Sarah

    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.



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