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Companies Blog to Establish a Dialogue

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[ Business]

The Minneapolis – St. Paul Business Journal reports that companies are starting to blog for sales and to establish a dialogue.

“”The power of blogging is enormous,” said John Blackshaw, a public relations and online communications consultant in Minneapolis. “There’s the reach and the instantaneous nature.

But also, communication is no longer simply reliant on the more traditional ways such as advertising, public relations and direct mail. Now it can go out very cheaply. … I would never recommend blogging to be a substitute for more traditional means of communication, but it is a new and powerful tool that needs to be part of any integrated approach to getting information out.”"

…Companies are constantly trying to figure out how to reach customers more effectively, Blackshaw said. “That direct connection is what advertisers have been trying to get for eons. Now, blogging offers that channel very cost effectively.”

Read the article here ….

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Companies Blog to Establish a Dialogue
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