I too have spent a great deal of time trying to add great content to my website. It is very frustrating to see inferior sites rank for my keywords in the top ten, when they are providing little or no value to the consumer. I rank well on Yahoo and MSN, it is Google that seems to be the one that can't seem to differentiate between sites. If Google's main algorithym is based on back links-then one should put their focus on linking and less on content. The consumer loses the optimal experience due to the weighting of back links.
Search engine reality
I too have spent a great deal of time trying to add great content to my website. It is very frustrating to see inferior sites rank for my keywords in the top ten, when they are providing little or no value to the consumer. I rank well on Yahoo and MSN, it is Google that seems to be the one that can't seem to differentiate between sites. If Google's main algorithym is based on back links-then one should put their focus on linking and less on content. The consumer loses the optimal experience due to the weighting of back links.