WebProNews

The more I get into the SEO and webmaster thing, the more confused, discussed and appalled I get. Why is it that the kinds of genius that is at play when it comes to SEO is not shared by the search engine providers themselves? Proper planning and forethought could have minimized a lot of our woes today with regard to getting decent rankings without having to pay, barter or cheat just to get the rankings that each site should disserve. What I believe to be a travesty is that backlinks have greater importance than site content. I know that certain search engine providers developed this method of ranking because the other criteria that they used in the past was bested by that genius at play that I mentioned earlier. I know the only prudent way to judge and rank a website is for someone (open directory) to physically review your site using accepted standards and criteria but it would be an undertaking of biblical proportions to do so metaphorically speaking that is. Even saying that, corruption can and will find a way to infiltrate this method too but what to do about it? Pure greed in it’s most natural form is the cause of most if not all of this mess. My website was built to make it so my wife could live her dream while us knowing that getting rich was far from realistic. For us to compete with others in our field is for us to spend immense amounts of money to do so and/or playing by somebody else’s rules whether those rules make any sense in the first place or not. A website’s backlinks, pay per click, paid links etc, do not qualify your site as it pertains to search engine results. I have surfed many websites, using many various search engine providers that were ranked in the top 10 just to find a lack of relevance with regard to my search, hard to navigate pages, and mass confusion. In my opinion, the only way that they achieved these rankings were so called quality backlinks, SEO trickery, and/or pay related emphasis hence they paid dearly to play. I have been playing the game up to this point (no pay stuff BTW) but there is a point at which I will no longer accept the excuses given by the search engine providers and/or the professional SEO community because they have the biggest stake in online affairs mostly because that is how they make their ever growing profits. You don’t become a publicly traded company without taking advantage of the disadvantaged majority and manipulating the rules to suit themselves instead of their advertised purpose that they so emphatically claim. I may not have the answers to this mess but there are those out there that may have especially if they were able to put their heads together.