WebProNews

As both an AdWords advertiser and AdSense publisher, I don't have a problem with the Google Guidelines. Yes, my AdSense revenues have dropped dramatically. But so have my AdWords visitor bounce rates. And my conversions rates have gone up.

AdSense is Google's "game". If you don't like the rules, don't play.

Google doesn't change the rules for the purpose of screwing over their publishers or to make more money themselves. Every rule change has been in an effort to keep the service viable for everyone.

Tricking visitors into clicking on ads only benefits the publisher. But it is a short sighted strategy at best: The visitor finds themselves somewhere they didn't intend to go; The advertiser pays for a visitor that doesn't want to be there (and leaves immediately); Google looks bad to their advertisers; And the publisher's site gets a (well deserved) bad reputation from it's visitors.

Because of the poor quality of visitors from content ads, many advertisers either turn off content ads altogether, or set content ads on their campaigns to a few pennies per click. Every time an advertiser turns off content ads, every body loses. And setting content ads to 2 cents doesn't leave much for Google to pay the publisher.

As an AdWords advertiser, I'd be willing to pay the same price for traffic from content ads if the conversion rate was roughly the same as that from search ads. But it isn't, and I'm not!

Just for the record, the site I advertise with AdWords is not the site I publish AdSense on.