I think Google guidelines are plain common sense. If some site is trying to dupe the visitors into thinking that Adsense is not ad and is actually the content, it only makes the users blind to adsense ads, and is self-destructive in the long run.
No publisher will like to give its visitors the feeling that it has acted smart, or has cheated her in some way.
New Google Adsense guidelines - it is common sense
I think Google guidelines are plain common sense. If some site is trying to dupe the visitors into thinking that Adsense is not ad and is actually the content, it only makes the users blind to adsense ads, and is self-destructive in the long run.
No publisher will like to give its visitors the feeling that it has acted smart, or has cheated her in some way.