Rich I don't think the original purpose of social media/networks was to extend brands, but not only is it used for that, but the SEO community has enveloped social media in a veil that forces us all to step back and scrutinize every post, every sig, and every website.
Nothing annoys me more than to see the comment spam on my blog and on others but thats the reality. Just as the brick and mortar society has it's scammers, corner-cutters, and the people who want to make as much money as they can doing the least amount of work, our online brethren see the potential in social media. Either embrace it or shut it down.
Street smarts count as much online as they do offline.
Social Media
Rich I don't think the original purpose of social media/networks was to extend brands, but not only is it used for that, but the SEO community has enveloped social media in a veil that forces us all to step back and scrutinize every post, every sig, and every website.
Nothing annoys me more than to see the comment spam on my blog and on others but thats the reality. Just as the brick and mortar society has it's scammers, corner-cutters, and the people who want to make as much money as they can doing the least amount of work, our online brethren see the potential in social media. Either embrace it or shut it down.
Street smarts count as much online as they do offline.
Marc
I