There are several things to take into account when you're talking about converting traffic into sales. If you're getting the traffic but not the sales, it could have to do with your site copy, navigation, checkout process or any number of other things.
Some quick tips: I had a look at your site, and right off I was confused. Nice flash piece, but I can't tell from anything on that initial page what the site is about, or what you offer. You may want to include a short description on that initial page explaining what the site is for, or what product or service you're selling and how it can benefit others.
Next, in trying some of the links under the "american" menu, I noticed that at least 2 don't work. Make sure that you constantly check your links to ensure they're working properly.
Last and most importantly, there is no information on whether these custom vehicle accessories are for sale, and if they are, there is no order form or shopping cart. This will again confuse even the most savvy of browsers. There is also no call to action (i.e. "Call today for a free estimate," or "Customize Yours Today!" ). Once inside the site, there isn't even any contact information listed, just some technical info about the item.
Your site is very confusing to visitors, which is probably why it isn't converting as it should be. Just fixing those 3 things should help! I specialize in teaching business owners and entrepreneurs how to convert website traffic into sales. If you'd like further advice or info, feel free contact me: info@learn2earnfromhome.net
Turning Site Visitors into Buyers
There are several things to take into account when you're talking about converting traffic into sales. If you're getting the traffic but not the sales, it could have to do with your site copy, navigation, checkout process or any number of other things.
Some quick tips: I had a look at your site, and right off I was confused. Nice flash piece, but I can't tell from anything on that initial page what the site is about, or what you offer. You may want to include a short description on that initial page explaining what the site is for, or what product or service you're selling and how it can benefit others.
Next, in trying some of the links under the "american" menu, I noticed that at least 2 don't work. Make sure that you constantly check your links to ensure they're working properly.
Last and most importantly, there is no information on whether these custom vehicle accessories are for sale, and if they are, there is no order form or shopping cart. This will again confuse even the most savvy of browsers. There is also no call to action (i.e. "Call today for a free estimate," or "Customize Yours Today!" ). Once inside the site, there isn't even any contact information listed, just some technical info about the item.
Your site is very confusing to visitors, which is probably why it isn't converting as it should be. Just fixing those 3 things should help! I specialize in teaching business owners and entrepreneurs how to convert website traffic into sales. If you'd like further advice or info, feel free contact me: info@learn2earnfromhome.net