WebProNews

All that late 90's push to get the "right" domain name & did you also register the .net and  .org is finally over.  It's content that attracts visitors and the Search Engines are heading that way.  Few retailers get their heads beyond their self-important store names to understand that online shoppers don't care where they shop - it's what they shop for based on more important criteria like selection and price.  The successful retailer should appreciate that unless they are spending billions to be a household name it's their content that matters more than their precious domain names and users moving away from URL address boxes are the proof.