WebProNews

I can remember watching TV back in the old days - the 1980s - and there would be ads for local businesses.  In most ads they didn't just give you their name, they gave you their address and how to find the using landmarks (we're across from the new cineplex, or whatever).  This just made sense.  I agree with Jason that Internet retailers have to help their customer find them.  Never assume that they will remember your URL -even if it is easy.  I use my name for my URL but I still optimize a page for my url / name so that fi/when people Google me they'll still find me.

Bottom-line, don't forgte that lots of the "tricks" retailers used to use still apply to the internet as well.

Great article Jason!

Sandy