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You say will succeed, I say the model has not been established yet. I think that it cannot be measured yet. I think you can brand a product, but even then it has to be subtle and has to fly under the radar. Advertising on social media sites is do-able but the WAY to do it has not been established yet.  There is no consistent model that advertisers can use so that they can plug in numbers and expect this kind of ROI from this type of action. It's still wide open. I agree with the numbers, so in that sense, it's easy to say that it WILL succeed. That's a very easy statement to say. Advertising will succeed, it's just WHAT type of model or vehicle is going to work best? That's the big unknown.