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I think ebay is trying to treat sellers like everyday stores.  Buyers at Wal-Mart can give feedback about its good or bad service whether true or not but Wal-Mart doesn't contact Sears & tell them about a particular bad buyer.   ebay has to investigate if bad feedback is warranted. 
Under the new system, ebay should be monitoring the appropriateness of feedback.  If a buyer claims shipping is slow, ebay should ask for proof of the date of shipping from the seller & delete the negative feedback if the date was reasonable but ebay would never bother doing that.  Retaliatory neg. feedback is a big problem now which makes the whole feedback system pointless but ebay has never cared about that.