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My site dropped from the first 1-3 pages of google serps for most of my keywords over the past 2 months.  I realized after that it was because I added a slogan-type loan at the top of the body part & added Special Pricing Info as my first paragraph on my main webpage.  Needlesstosay, I changed my first paragraph to the way it was, deleted my new sloagan, put other header-type lines at the top of the body part, my special pricing info in the middle part of the webpage.

Go on Google.com and enter:  site:www.yourdomainname.com and see what is shows for what your website says.  Do the listings show the same info in your main paragraph.

I do not have an absolute answer to your question as to why you dropped out of the serps page 1, but I have been seeing more websites, with the same keywords as mine, appear out of no where ahead of my site, and the serp listings have changed immensely.  I wonder what is going on also!

Marian, - Blue Ridge Mountain Cabin Rentals & Cabins in North Georgia Mountains