Colorado Launches Contest Using Social Media

The Colorado Tourism Office has launched a new promotion using social media to find three people who have never seen snow.

The campaign is called "Snow At First Sight" and it invites participants to submit a 60 second video to the Snow At First Sight website explaining why they have never seen snow and why they should get a three month all-expense-paid trip to Colorado.

People who submit a video are encouraged to use social media such as Facebook and Twitter to spread the word about their entry. Half of the winners will be chosen based on audience voting while the other five semi-finalists will be selected by a panel in Colorado.

The three winners will spend January through March 2010 in the state and will be given $800 monthly along with all expenses paid.

The winners will be taught by local experts how to ski, snowboard, snowmobile and snowshoe.

In addition, the three winners are required to submit content for a blog, social network and photo/video postings.