Coke Launches Facebook Campaign Focused On Earth Month

Coca-Cola has launched a new Facebook campaign to raise awareness of Earth Month and help support Ocean Conservancy, the oldest and largest marine conservation organization in the U.S. ...
Coke Launches Facebook Campaign Focused On Earth Month
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  • Coca-Cola has launched a new Facebook campaign to raise awareness of Earth Month and help support Ocean Conservancy, the oldest and largest marine conservation organization in the U.S.

    Through a new Facebook application, users will be able to choose from one of four underwater settings and place a photo of themselves into the setting of their choice. For every person who uses the underwater photo app, Coca-Cola will donate $1, up to a total of $200,000, to support Ocean Conservancy’s marine debris program identifying policies to prevent trash from reaching the ocean and waterways.

    Coke-Facebook

    Also, via the company’s MyCokeRewards points program and a direct donation-matching program through LivePositively.com, Coca-Cola will contribute up to an additional $50,000.

    Facebook users will be able to share and embed the underwater image within their own profile and also via the site’s newsfeed. The underwater images can be saved to a "Let’s All Join Fins" photo album, which can be share with Facebook friends.

    Using this entertaining, unique social media campaign to partner with Facebook fans, creating a full interactive communication program to support

    "Ocean Conservancy is just one of the many ways we are engaging people to lessen their climate footprint — not just during Earth Month, but all year long," said Celeste Bottorff, Vice President, Living Well, Coca-Cola North America
     

     

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