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Coca-Cola Calls On Bloggers For Global Social Media Campaign

Bloggers to visit over 200 countries

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Coca-Cola has launched a social media campaign that will send three bloggers to more than 200 countries over the period of a year.

The campaign called "Expedition 206" is part of the beverage makers Open Happiness marketing effort launched at the beginning of the year.

Coca-Cola has selected nine finalists and is allowing fans to make the final decision by voting for their favorite candidates on the Expedition 206 website through November 6. Fans can vote once each day during the three-week voting period.

Beginning in Madrid on January1, 2010 and ending at the World of Coca-Cola museum in Atlanta on December 31, the story of the bloggers travels will be available on the Expedition 206 site, as well as on Facebook, YouTube, Twitter, Flickr, and other social networking sites.

Adam Brown, Digital Communications, Coca-Cola
Adam Brown,
Digital Communications,
Coca-Cola

"This mash-up of social media — online photo galleries, video clips, blogs, microblogs, social networking — combined with an amazing journey, enthusiastic travelers and a theme of happiness is a great way for us to connect with people around the world," said Adam Brown, director, Office of Digital Communications and Social Media, The Coca-Cola Company.

"The global adoption of social media has given us a way to deliver a year-long reality TV series without the TV."

Fans will be able to interact with the three bloggers via the Expedition 206 website and offer suggestions on where they go, what they do and who they visit in each country. Stops along the way include the Vancouver 2010 Olympic Winter Games, the FIFA World Cup in South Africa, and the World Expo 2010 in Shanghai.
 

Coca-Cola Calls On Bloggers For Global Social Media Campaign
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  • http://www.vizaginformation.com Hema

    Great to know such special programs on Blogger

  • http://www.freefunsurveys.info/$20hour.html Free Fun Surveys

    It is indeed a novel idea of Coca-Cola to grab the attention of all users of Social Media. Further the entire program is planned interactive. This effort of this big MNC will bring a change in other corporate companies to use social media for their product promotion. Keep it up coke!!!

  • Juliette

    I dunno, I’m not that impressed by the concept… It’s not that new, several companies like STA Travel have done it before and I’m not sure that the mayonnaise will take… For me something truly conversationnal needs to involve people a little bit more than just a vote. It will be interesting to see how it goes and if it really goes conversational over time.

  • http://alegriajourneys.wordpress.com/ Greer Cornish

    Hello, I’m part of Team WOW! in the running for this project. I would love to hear form you about how you would find this process more engaging beyond the vote? My team and I are creating content daily and want to encourage suggestions about what people would like to see from us; both now & next year if we are selected.
    Our team page is here: http://www.facebook.com/pages/Team-WOW/169501557448
    and official voting page is here: http://www.expedition206.com/TeamWow.aspx
    Thanks! Greer