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Cluelesstrain: Bloggers Attack New York Times

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Welcome to the Cluelesstrain, a weekly post on things that will just make you scratch your head. While it will be a Thursday feature, here’s a sneak-peak into what the Cluelesstrain will bring …

We’ve all heard or read about the Cluetrain. It’s a very big, hot-button term for the blogosphere. It’s a holdover from the dotcom era – check out the Wikipedia post on it – and pretty much part of the famous buzzword bingo.

Go to any Web 2.0 style conference, and you will be sure to hear at least half the companies use a bunch of buzzwords that have no real meaning. Think longtail, and you can develop your own Web 2.0 drinking game.

So, in honor of the Cluetrain, I have decided to debut the . All aboard, as I pull back the curtain on clueless issues.

The first cluelesstrain leaving the station is this week’s New York Times article on blogs. And, no, it’s not the New York Times that needs to get a clue – it’s the bloggers that have attacked the paper of record.

BL Ochman asks why it took the NYT so long to write on bloggers being fired, and asked her readers to send in other instances of the mainstream press following bloggers.

Steve Rubel jumps in and links to her post. Shame on Rubel for not taking a stance, but he is bringing attention to Ochman’s post.

I sent in a comment to BL to post on her blog, which has yet to see the light of day. BL chooses to moderate comments to her posts. So there are instances where my comments have not made it up onto her posts. In the era of blog transparency – and PR transparency – either post comments or don’t post comments. Don’t be arbitrary about it.

Ochman is criticizing the New York Times for actually calling and interviewing the people involved, rather than ranting about EFF and other crap. So, she’s criticizing the NYT for responsible journalism. Let’s attack responsibility – and have journalists act more like bloggers. It would make for better reading, and well, the legal teams at the papers would get more work.

As for stories that the mainstream media picked up after the blogosphere went hyper? Yes, we have all seen stories first covered by blogs, then picked up by mainstream media – like the Trent Lott story, or the Dan Rather story.

Oh, wait, until mainstream media picked up those stories, Dan and Trent were fine and wouldn’t have likely stepped down. It wasn’t until mainstream media, like the NYT, picked up the story did it finally get legs.

All Aboard! Welcome to the Cluelesstrain!

Jeremy Pepper is the CEO and founder of POP! Public Relations, a public relations firm based in Arizona, USA.

He authors the popular Musings from POP! Public Relations blog which offers Jeremy’s opinions and views – on public relations, publicity and other things.

Cluelesstrain: Bloggers Attack New York Times
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