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Club Penguin Kids Can Make A Difference

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[ Business]

Club Penguin, the virtual gaming world for kids, will allow it members to donate some of their virtual coins to charity.

Club Penguin Kids Can Make A DifferenceStarting Friday, December 14, through December 24, kid members can donate some of their virtual coins won playing games on the site to charities that support the environment, children’s health, or children’s education.

"It’s showing the kids they can truly make a difference," Lane Merrifield, co-founder of Club Penguin told the AP. The company, which is based in British Columbia, was purchased by Disney last summer for $350 million.

Club Penguin is on track to earn another $350 million from Disney if specific profit goals are met. The company donated $30 million after the Disney purchase and will donate another $1 million with the help of its members.

The company will divide the $1 million among three charities, the World Wildlife Fund, the Elizabeth Glaser Pediatric AIDS Foundation and Free The Children.

Club Penguin Kids Can Make A Difference


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