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Cloaking Concerns Over WebmasterWorld

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The issue of website cloaking bubbled to the surface of the search engine optimization world again, as a handful of noteworthy names debated the tactic and WebmasterWorld’s alleged use of it over time.

Cloaking Concerns Over WebmasterWorld
Cloaking Concerns Over WebmasterWorld

Cloaking was much simpler to understand in years past. Dracula wore one. The Shadow practically embodied the concept. Romulans and Klingons made use of cloaking throughout Star Trek’s history.

On the Internet, cloaking holds a more serious place than it does in the fantasy of horror, mystery, or science fiction. It’s very much a fact that some sites can and will disguise their content to present themselves as one thing to search engines, and something different to human visitors.

WebmasterWorld received scrutiny and discussion recently. Famed Googler Matt Cutts blogged about the latest episode in the cloaking saga, evidently after discussing it privately with Philipp Lenssen.

Matt recounted a short history involving Philipp and WebmasterWorld; he has concerns about what people going from Google to WebmasterWorld may see:

When I get a chance to tackle Philipp

Cloaking Concerns Over WebmasterWorld
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