Climbing the RSS Summit

    January 14, 2006

Another RSS conference has sprung up and I’m speaking at it: The RSS Summit at Hyatt Regency Cambridge in Cambridge, MA.

The marketers are still trying to figure out why RSS took off and how they should react. They see that even major news sites like the BBC are getting into RSS (nice new site, by the way) and that Microsoft this year will release a browser with RSS built in and they know something is up, but don’t know why, or how.

The geeks who invented this stuff probably will find these conferences not worthy, but that’s OK. RSS is crossing the chasm and now different kinds of conferences are needed.

I am gonna yell at their marketing team, though. That site is particularly lame. No RSS. No blog.

If you’re doing a conference you NEED an RSS feed and a blog. At minimum. Check out the Mix06 site, for instance.

Robert Scoble is the founder of the Scobleizer blog. He works as’s Vice President of Media Development.

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