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ClickTracks Releases Version 6.5

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ClickTracks is ready to release version 6.5 of its Analytics software, "designed specifically for the needs of sophisticated marketers deploying high-traffic ecommerce and large-scale web sites."

ClickTracks Version 6.5 incorporates a number of new or enhanced features, including:

- Performance Increases – ClickTracks overnight processing speed is improved multifold through use of a new statistical caching algorithm

- KPI Report – Graph Key Performance Indicators (KPIs) in a timeline for over a dozen metrics and unlimited segments

- Data Dissection Report – Sort cross tab performance statistics for unlimited visitor types and website variables.

I also has had the opportunity to get ClickTracks CEO Joh Marshall’s thoughts on version 6.5:

[Manoj]: How will ClickTracks 6.5 adjust their marketing strategies now that ClickTracks has the ability to focus on large scale websites?

[John]: We are sponsoring the Emetrics Summit this year, for example. You’ll certainly see more of us in the online media too.

[Manoj]: Has the relationship with J.L. Halsey Corporation helped you achieve version 6.5 quicker and more efficiently?

[John]: Yes. We’re able to achieve scale much more easily and we benefit from being part of a larger organization.

[Manoj]: What separates ClickTracks’ product from Omniture’s or WebTrends’

[John]: Ease of implementation, ease of use, shorter time to data that impacts the business.

[Manoj]: What is your favorite part of ClickTracks 6.5?

[John]: The data dissection report. Take a slice through the data, for any segment, and learn something unique in just a few seconds.Like all our reports it’s designed to be understood at a glance of course, but the depth of knowledge you can gain from this is exceptional.

I look forward to seeing the impact ClickTracks 6.5 will make in the enterprise level Web Analytics space.

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About Manoj Jasra
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. WebProNews Writer
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